There are only 79 days left to get ready for Black Friday. Megan Keating’s blog post “There’s an App for That” got me thinking about Black Friday and Cyber Monday. You have to be in line early to get the best deals on Black Friday. That’s what my friends tell me, because I stay far away from the crowd of shoppers on Black Friday. I’m a Cyber Monday shopper, shopping from the comfort of home. (You should check out MKTG MKTG, Megan’s Marketing Musings.)
I just read some interesting statistics on Cyber Monday 2015. Data collected by Adobe found that on average, 14 of every 100 products shoppers viewed online were out of stock (Wattles, 2015). So it pays off to shop early, even from the convenience of your mobile device. IBM’s data found that e-commerce sales increased by 17.8% from 2014 to 2015. Although nearly 50% of total web traffic was on mobile devices, consumers completed 72% of sales on a desktop or laptop. Cyber Monday 2015 sales averaged $124 per customer (Wattles, 2015). But those numbers pale in comparison to Singles Day. What is Singles Day? It’s China’s version of Cyber Monday. Continue reading
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